Buycott for Women

The September 20 issue (out now) of BusinessWeek is reporting (subscription required), that 85 Broads, a women's networking group, is testing a one day "buycott" on October 19.

85 Broads is asking its 4,000-plus members in 450 companies, colleges, and B-schools not to spend that day. Janet Hanson [founder] says the "buycott" will show the gap between women's purchasing power and their underrepresentation in boardrooms and executive suites.