Y'all know I love Google, and the money I made from their stock, but I'm rooting for Yahoo!. A difficult thing, Y! being burdened with a history of content and G striving to maintain its sleek scrappiness.
Both of them make most their money from ads, Overture and AdSense, to be exact. The former is doing great with larger ads and selling to corporate clients, the latter with smaller, text only ads and zillions of small websites. So even though they are in a fight to the death, each trying to out-earn the other on ad revenue, they are largely in two different arenas. (Makes the deathmatch more interesting that way, don't you think?) So I was interested to read Waxy.org this morning. Y! has some personnel who are apparently testing the next shot across the bow.