Thursday, January 20, 2005

Too much of a good thing

The previoustly recommended Mark Hurst of Good Experience has an interview with Barry Schwartz, author of "The Paradox of Choice."
Q - What can customers do to avoid the paradox of choice?

Most importantly, learn that "good enough is good enough." It's what I call "satisficing" in the book. You don't need the best; probably never do. On rare occasions it's worth struggling to find the best. But generally it makes life simpler if you settle with "good enough." You don't have to make an exhaustive search - just until you find something that meets your standards, which could be high.

No comments: